Video is the Future – 100 Facts & Stats about Video Content

This is a compilation of some juicy facts and video stats to try to convince you that the real money is in the video. It’s what people like, and if these stats are to be believed, they’re going to be liking it more and more in the future. If you’re good enough to read the whole lot, I’ll show you a compilation of the best Vine vids at the end.

  • 2 minutes is the average attention span of desktop computer user when watching a video. (YouTube)
  • 2 minutes increase in time spent on the site by visitors who watched a video compared to visitors who didn’t. (ComScore)
  • 2.4 minutes of video-watching is the average attention span of an iPhone user. (YouTube)
  • 2nd – that’s how popular YouTube is. Although you rarely consider YouTube a search engine, it is world’s 2nd most popular search engine. Next time you make a video, consider the fact that people might be searching for a solution. Can you provide it?
  • 2 times more engagement is generated by Instagram videos than by Instagram photos. (Simply Measured)
  • 3 – People watching videos on mobile devices tend to watch 3 times longer videos than people who access video content on stationary devices. (ComScore)
  • 3 times more backlinks can be attracted by posts that incorporate videos (SEOmoz)
  • 3 minutes is how long will an average Android user stick to watching a video. (YouTube)
  • 4 minutes is the attention span of a Symbian/Nokia user when watching a video. (YouTube)

    Vine Video Rules

    Vine Rules

  • 4 times more views is attracted by a branded Vine video than by a random brand video anywhere else. (The7thChamber)
  • 5 minutes – that’s how long an average iPad user will watch a video before clicking away or dozing off. (YouTube)
  • 5 tweets per second will contain a Vine video link. (The7thChamber)
  • 7% of the money spent on internet advertising in the USA during the first 6 months of 2013 were spent on digital video ads. Same period last year – 6%. (IAB)
  • 10 seconds is how long you’re given to grab the attention of your viewers. This is part of statistics pertaining to marketing/business videos. (Visible Measures)
  • 11% of internet videos are interactive as per mid-2013. (eMarketer)
  • 12% of people made a purchase after watching a video ad. How good a conversion rate is that? (Zabisco/Entropii)
  • 13% of the total video plays happen on mobile devices – tablets and smartphones – as of 2013. Back in 2011 it was only 1.5%. (Ooyala)
  • 16% of videos on YouTube are shared on Tuesdays. Best time to make an impact with your video is between 11 in the morning and 1 in the afternoon on Tuesday. (Sysomos)
  • 16 minutes : 49 seconds – that’s how much video ads are watched by an average internet user. (ComScore)
  • 20% of viewers abandon the videos within 10 seconds. Make sure your most important message is at the beginning of a video. (Visible Measures)
  • 21% year-on-year spend growth is predicted for global online video advertising in 2013. (Magna Global)

    Video Adverts

    This is Much More Fun than Text Ads or Banners

  • 22% of people visited the advertiser’s website after having watched a video ad. (Zabisco/Entropii)
  • 25% of YouTube’s watch time is on account of mobile devices. (YouTube)
  • 26% of smartphone users who watch videos on their handhelds, do watch videos at least once a day. (Ipsos)
  • 26% of people will be triggered to search for more information after watching a video on a certain topic. (Zabisco/Entropii)
  • 30% is by how much professionally made brand videos outperform user generated video when we measure the lift delivered. (ComScore)
  • 30.7% of all ads displayed by The Guardian online newspaper are video ads. (ComScore)
  • 32 videos per month are watched by an average internet user. (ComScore)
  • 33% of viewers abandon the video within 30 seconds. (Visible Measures)
  • 33% of the total amount of online sales made by Bizchair.com was generated by 13% of visitors who viewed product videos. (Stores.org)
  • 33.2% is the predicted share of programmatic video ads in Europe in 2017. See the “119.6 million” stat for explanation. (IHS)
  • 35% increase was registered in the number of mobile video views back in 2011. (Nielsen)
  • 37% higher is the share rate of videos that are shorter than 15 seconds. People are not that keen on sharing long videos. (Jun Group)
  • 40% more time is spent by adult males watching videos compared to adult females. (Nielsen) Big surprise! Anyone knows how much more time is spent by adult males watching videos of adult females than by adult females watching videos of adult males? Anyone? Ok, moving on.
  • 40% of internet users prefer visual information over textual information. (Zabisco/Entropii)
  • 40% of QR codes link to video content such as product demos, information and viral content. (MediaPost)
  • 40% of online merchants plan to incorporate online video in their digital strategy within the next 12 months. (Multichannel Merchant)
  • 41% of well-to-do shoppers admitted they preferred video ads and online search to other advertising formats. (Emarketer)
  • 43% of internet marketers blame lack of available video content as a reason for not embracing video for their marketing campaigns. (Emarketer)
  • 45% of people watch at least one video per month. (ComScore)
  • 45% of viewers abandon the video within 1 minute. (Visible Measures)
  • 45% of execs said that they had contacted the advertiser after watching a video ad. (Forbes)
  • 46% of people took action after watching a video-ad. (Online Publishers Association)
  • 46% of videos are shared via Facebook. The good old-fashioned email accounting for 40% of shares. It’s important to make sure your content can be shared easily by implementing share buttons. (Invodo)
  • 51% increase in lead conversion was reported by internet marketers who included video in their email marketing. (ComScore)
  • 52% of internet marketers consider video to be the content with the highest ROI. (eMarketer)
  • 52% of online shoppers gain confidence in their product choice after watching relevant product videos. (InternetRetailer)
  • 53 – That’s how many times video content is more likely to show up on the first page of search engine results pages than same topic textual content (additional video optimisation techniques have to be considered) (Gigamon)
  • 55% growth was seen in the video ads market making in the fastest growing ad format in 2012. (eMarketer)
  • 57% of marketers admitted in 2012 that they plan to increase their budget for video ads. (Digiday)
  • 59% of execs admitted they’d rather watch a video than read an article. (Forbes)
  • 60 hours worth of video content is shared on YouTube every minute. (YouTube)
  • 60% of viewers abandon the video within 2 minutes of watching no matter how long the video is. (Visible Measures)
  • 60% of the time a video is found on an e-commerce website, the visitors will watch it. (Website Magazine)
  • 61% of marketers catering for the B2B sphere use YouTube videos to get their message out. (Forbes)
  • 61 languages are represented on the YouTube’s localisation. (YouTube)
  • 64% more likely that visitors will buy a product after they’ve watched a video. (ComScore)
  • 64% of branding experts admitted they would increase the use of video as a medium for getting their brand message out. (eMarketer)
  • 65% of executive staff responded that they have clicked through to the advertiser’s website after watching a video ad. (Forbes)
  • 65% hike in engagement was reported by brands who began incorporating videos in their Facebook timelines. (Simply Measured)
  • 66% of world’s data will be in video format by 2017. (The7thChamber)
  • 66% of shoppers watch a product video twice or more if the video is information-heavy. (InternetRetailer)
  • 69% of the global personal internet traffic in 2017 is predicted to be video-based. (Cisco)
  • 70% of YouTube views are generated from outside the USA. (YouTube)
  • 73 out of 100 leading U.S. online retailers displayed video content on their product pages as early as in 2010. That was a significant jump from 55 out of 100 a year before. (EMarketer)
  • 75% of business people admitted watching (incredibly boring) business-related videos on websites. (Forbes)
  • 75% opt-out reduction rate can be achieved by adding videos to email communication when you reach out to your newsletter subscribers. (Eloqua)
  • 75% more time is spent on US-based websites that incorporate video content. (ActiveRain)
  • 80% of people are able to recall a video-ad that they’d seen 30 days ago. How many people are able to recall a banner ad? Ha! (Online Publishers Association)
  • 85% of internet users in the USA admitted watching videos. (ComScore)
  • 85% of shoppers are more inclined to add items to the basket after watching a product review or a similar video. (Internet Retailer)

    Video Sells Swimwear

    Video Sells Swimwear

  • 90% of shoppers surveyed by Swimwear Boutique said that videos on ecommerce websites help them make purchases. (Internet Retailer)
  • 90% of information that our brain receives is visual information. (3M)
  • 96% of people who shop online have said they do watch online videos. (ComScore)
  • 96% CTR increase was reported studying introductory marketing emails that contained an embedded video. (Implix)
  • 100 hours of video is uploaded to YouTube every minute. (YouTube)
  • 100% increase in time spent on page when you have videos embedded. (MarketingSherpa)
  • 144% increase in likelihood the online shoppers will add items to a cart after watching a video. (Stacks & Stacks)
  • 174% higher is the likelihood a shopper will make a purchase if he’s viewed a video prior to shopping. (Retail Touchpoints)
  • 262% growth rate was seen in the audience watching videos on mobile devices in the UK. (ComScore)
  • 300% (up to) increase in CTR when you include a video in your sales email. (Forrester)
  • 403% more enquiries were received from real estate listings that included a video. (Jellis Craig)
  • 700 videos are shared on Twitter each minute from YouTube source alone. (YouTube)
  • 2014 is the year when video advertising sales in Western Europe will surpass the text advertising sales. It’s predicted that EUR 1.321 billion is going to be spent on video ads while only EUR 1.238 billion on text ads. Compare it with EUR 746 million versus EUR 963 million respectively in 2011. (Catcha Digital)
  • 60,000 times faster! That’s how much faster brain is capable to process visual information in comparison with textual information. (Zabisco/Entropii)
  • 1.5 million business-related search strings are entered each day at YouTube. (SEOhacker)
  • 1.8 million words is equal to one minute of video. (Dr. James McQuivey of Forrester Research) Obviously depends on how good the video is. Disclaimer: a minute-long video of your cat chasing a hoover isn’t as valuable as complete works of Shakespeare.
  • 5 million years is how long it would take you to watch the entire video content that is going to be transmitted on the internet in any single month by 2017. (Cisco)
  • 25 million out of 1.5 billion total smartphone users will stream at least 4 hours of video content per month. (Ooyala)
  • 54 million smart phone users were predicted to be watching videos regularly on their handheld devices. (ComScore)
  • 100 million – that’s how many surfers watch videos online every day. (Nielsen)
  • 119.6 million Euros is going to be spent by the European Big 5 ad markets (UK, France, Spain, Italy, Germany) on programmatic video ads. Programmatic meaning – real time ad exchange networks like DoubleClick and others where there’s little manual process involved. The programmatic ads make up only a fraction (approx. one eighth) of the total European video ad market. (HIS/Spotxchange)
  • 500 million people expected to subscribe to various paid mobile video channels by 2014. (Ooyala)
  • 626.5 million Euros is how much will the Big 5 European ad markets spend on programmatic ads in 2017. See the “119.6 million” stat for explanation. (IHS)
  • 1 billion unique visitors per months is how many people YouTube attracts. Does that make it more popular than the telly? (SocialBakers)
  • 1.112 billion Euros is going to be spent by Western European advertisers on video ads in 2013. (Catcha Digital)
  • 1.3 billion people will have watched online videos in 2013. (eMarketer)
  • $1.4 billion were spent in the USA during the first half of 2013 on video ads. Same period last year – just $1 billion was spent. (IAB)
  • $4.14 billion is how much was spent on online video advertising in the U.S. during 2013. It’s a 41.4% increase from the 2012 figures. (eMarketer)
  • 6 billion hours of video are watched by YouTube’s users every month. That’s 6 hours of videos per visitor. (YouTube)
  • $8.04 billion will be spent on internet video ads in America in 2016 according to estimates and predictions by eMarketer.
  • 8.2 billion views were generated by social video campaigns in 2011. That’s a 10-fold hike from two years before when it delivered just 820 million views. (Econsultancy)
  • $16 billion mark is expected to be hit by 2014 in mobile video subscription revenue. (Source: Ooyala)

Good job on reading the list. Here’s the promised Vine compilation. Obama’s Elf has got something to say to you! This looks like a lot of LOL and I almost feel like grabbing a camera and joining in.

Ok, this is it, enough of the statistical research. Where’s my camera? My only excuse for not converting this article into a video is that I don’t have either a whiteboard or a cat (essential elements of any successful video piece) and that people don’t watch long videos. What do you think about all this? Are you planning to review your content and marketing strategy for the next year? Are you convinced that video is the future of the internet?

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Arvid Linde is an independent SEO consultant, award-winning journalist, MSc in engineering, published author and a technology addict. More info on the about page.
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  • Steve Johnson

    These are absolutely amazing findings and the prove how important videos have become for the success of businesses.

    http://www.videoexplainers.com

  • Ken Mabry

    Enjoyed the post. I’ve been slow to jump on the video train, so this is great motivation. BTW, many thanks for digging up and sharing all these factoids–I’m sure it took quite a bit of research.

    • kensingtongreen

      Thanks Ken, I’m glad you liked it. You’re right, it took me quite a while to compile the stats but I must say I thoroughly enjoyed it.

  • Jay Dunsing

    Nice job been looking for these stats all day

    • http://buzzkeep.com/ kensingtongreen

      Thanks, Jay, it’s good to know it has proved useful!

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